Not even per week has handed for the reason that GeForce RTX 4090 launch, and MSI has reportedly raised the value of the model’s GeForce RTX 4090 Suprim Liquid X 24G. An eagle-eyed Redditor (opens in new tab) has noticed the liquid-cooled graphics card on MSI’s online store (opens in new tab) for $1,934.99, roughly an 11% value hike.
Not like the air-cooled competitors, MSI’s GeForce RTX 4090 Suprim Liquid X 24G sports activities a hybrid cooling answer, permitting the Ada graphics card to take up simply two PCI slots. The cooling answer combines air and AIO liquid cooling to supply customers one of the best of each worlds. Unexpectedly, the graphics card did not carry a hefty premium. As an alternative, the GeForce RTX 4090 Suprim Liquid X 24G debuted at $1,749.99, simply 9% over Nvidia’s MSRP for the GeForce RTX 4090. In consequence, MSI’s over-engineered graphics card was quite a bit cheaper than different premium choices from rivals.
For unknown causes, MSI has elevated the pricing from $1,749.99 to $1,934.99, so customers must pay $185 extra. Curiously, the brand new pricing is not mirrored in retailers but. The GeForce RTX 4090 Suprim Liquid X 24G goes for $1,749.99 on Newegg (opens in new tab), Best Buy (opens in new tab), and Amazon (opens in new tab). Unsurprisingly, the graphics card is presently offered out at each retailer.
MSI’s sudden resolution to drive up the value of the GeForce RTX 4090 Suprim Liquid X 24G will not bode effectively with customers. It is not like the unique price ticket did not elevate any alarms earlier than. As well as, the graphics card had a questionably decrease MSRP than the opposition. The MSI GeForce RTX 4090 Suprim X 24G retails for $1,700, so it was exhausting to imagine that the liquid model would solely carry a $50 premium.
Even on the new value, the GeForce RTX 4090 Suprim Liquid X 24G continues to be cheaper than Asus’ ROG Strix GeForce RTX 4090 OC Edition, which retails for a whopping $2,000. Furthermore, there aren’t many liquid-cooled GeForce RTX 4090 choices available on the market, so the GeForce RTX 4090 Suprim Liquid X 24G will promote regardless of the upper price ticket. Name it a advertising tactic, or nevertheless you need to name it. Elevating costs on a product that has been available on the market for lower than per week does not look good in anybody’s ebook.