Apple definitely is aware of the way to make its merchandise look good in advertising photographs and movies, and the corporate has some excellent commercials. With the announcement of the iPhone 14 lineup on Wednesday, Apple revealed a brand new advert highlighting what’s new within the iPhone 14 and iPhone 14 Plus. Now, a video exhibits the behind the scenes of how this advert was shot.
In uncommon cases, Apple or another person shares how the corporate’s adverts are made. That’s precisely what Cinemotion has executed. For these unfamiliar, Cinemotion is an organization that makes a speciality of taking pictures skilled films utilizing robots. This leads to distinctive footage with actions that merely can’t be executed by individuals holding the cameras.
The advert exhibits a number of pictures of the brand new iPhones from totally different views. In some moments there are fast actions that change the main focus between one machine and one other, at all times with somebody holding the telephones behind them. Though this footage might look utterly created by particular results, every thing was filmed in actual life utilizing movement robots.
The actors have been positioned in a white studio, and so they stand there holding the iPhones whereas the robotic does all of the work. After all, there’s an entire workforce behind the digicam controlling the robotic’s actions.
September at all times marks the nice comeback of the Apple Keynote. This time, we’re actually proud to be part of it, filming the brand new iPhone in all its aspects with Extremely pushing digicam actions a step additional.
You’ll be able to watch the full behind-the-scenes video on Instagram. After all, don’t overlook to observe the ultimate iPhone 14 advert beneath:
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